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Coca Cola logo in football stadium

Why commercial managers miss out on real value for sponsors and how B2B ticketing automation is the answer

Sponsorships account for a big portion of clubs' revenue, yet many commercial managers still struggle to deliver real value to their partners. In this article, we uncover what sponsors actually expect and how B2B ticketing automation can help clubs create smoother matchday experiences, reduce administrative pressure, and turn sponsors into long-term partners.
Read MoreWhy commercial managers miss out on real value for sponsors and how B2B ticketing automation is the answer
The essence of industry-scale ticket touting lies in leveraging ticket bots.

Why Ticketing Companies Fail to Stop Ticket Touting and How to Fix It

Ticket touting continues to undermine the matchday experience and drain revenue from event organizers. Despite advancements in digital ticketing, bots and scalpers continue to find ways to bypass protections, leading to inflated prices for fans and lost income for clubs. Here is a breakdown of how they do it and how you can put an end to it.
Read MoreWhy Ticketing Companies Fail to Stop Ticket Touting and How to Fix It
Focus on fan engagement brings younger fans to stadiums

How smaller clubs can turn challenges into fan engagement success by investing in technology

Smaller football clubs face unique challenges, but by focusing on fan engagement, they can turn these into opportunities for success. Building strong connections with local communities, embracing data-driven strategies, and incorporating innovative technologies like biometric ticketing can help clubs grow their fanbase, attract younger generations, and boost revenue. It’s not about big budgets but about making bold, fan-focused moves that lead to long-term loyalty and sustainable growth.
Read MoreHow smaller clubs can turn challenges into fan engagement success by investing in technology
Mouse clicking on importance of PC security

Lessons from Brazil: 8 steps to ensure implementation speed doesn’t compromise strong biometric data security

Brazil is leading the way in biometric ticketing, but rapid implementation comes with risks. Clubs must take the right steps to protect fan data. In this guide, we break down eight essential measures for strong biometric data security. Learn how to prevent breaches, meet legal standards, and gain fan trust while optimizing stadium access.
Read MoreLessons from Brazil: 8 steps to ensure implementation speed doesn’t compromise strong biometric data security
Merchandise sales is key aspect of increasing total matchday sales

Will the Increasing Number of Football Matches Require Clubs to Grow Their Merchandise Sales?

The increasing number of football matches in recent years, driven by new competition formats, has sparked considerable debate within the football community. While various stakeholders point fingers at one another, we examine the impact of this trend on the business side of clubs. We uncover unexpected connections with merchandise revenue, which could offer a rescue hand to tackling high player salaries.
Read MoreWill the Increasing Number of Football Matches Require Clubs to Grow Their Merchandise Sales?