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Empty football stadium

How fan base data can help football clubs maximize matchday revenue

Perfect attendance is very rare. Data from the German Bundesliga and Bundesliga 2 reveals a significant number of no-shows at games. It’s important to differentiate between season ticket holders, who skip about 10-12% of their games on average, and one-time visitors, who miss their games 5-7% of the time. You might think this isn’t a big problem since the clubs have already been paid for those empty seats. However, no-shows cause a negative domino effect.
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“Let me see your face” – facial recognition at stadiums is really about security, easy access is just its visible benefit

Regulations require sports clubs to verify the identities of ticket purchasers, but current methods for checking IDs at stadium gates are ineffective. This creates a problematic gap: clubs are held accountable for who enters, but lack the tools to enforce it. Facial recognition at stadiums, while currently banned for access control, offers a solution to this security conundrum.
Read More“Let me see your face” – facial recognition at stadiums is really about security, easy access is just its visible benefit

Top Five Trends in Stadium Technologies: How Facial Biometrics Play a Crucial Role in Enhancing Fan Experiences

The integration of new stadium technologies has revolutionized the fan experience in sports venues. Among these, biometrics stand out, offering a seamless and more personalized interaction from entry to exit. In this blog post, we delve into the cutting-edge application of facial biometrics, exploring its multifaceted benefits ranging from touchless entry and enhanced security to personalized fan experiences and efficient crowd management.
Read MoreTop Five Trends in Stadium Technologies: How Facial Biometrics Play a Crucial Role in Enhancing Fan Experiences

Stadium Technologies: A Balance Between Innovation And Fan Comfort

The journey towards embracing advanced stadium technologies is not just about installing new systems but about bringing fans along on this journey. Through education, engagement, and continuous improvement, sports clubs can successfully lead their fans toward a more secure, efficient, and enjoyable stadium experience. By adopting innovations like the one of TruCrowd, clubs can set a precedent in the sporting world, offering fans not just a game but an experience they'll cherish.
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