News

TruCrowd partnership announcement - URBO studio

February 16, 2026

TruCrowd and URBO Studio partner to bring identity-based ticketing to Bulgaria’s biggest live events

Sofia, Bulgaria — TruCrowd, an identity-based ticketing technology company, and URBO Studio, a leading Bulgarian provider of booking, sales, and…

February 12, 2026

Registro Nacional de Hinchas and identity verification comes to save Chilean football

In recent years, Chilean football has been characterized by a number of violent incidents that have cast a shadow over…

January 19, 2026

TruCrowd Partners with Nuweb to Scale Facial Recognition for Live Events

TruCrowd, a provider of biometric ticketing and identity-based entry technology for live events, today announced a strategic partnership with Nuweb…

December 27, 2025

Biometric Ticketing ROI: How Identity-Based Entry Can Pay for Itself

Biometric ticketing ROI isn’t just about reducing queues. It’s about rethinking what event entry delivers in terms of operational efficiency, stronger…

November 17, 2025

The Face-Enabled Event Check-In Redefining Visitor Experience

Facial recognition check-in is no longer experimental. It has already been used at events for years, and face-enabled event check-in…

August 30, 2025

How Biometric Ticketing Technology Can Help Ticketing Companies

You have put every safeguard in place. IP blocks. Credit card limits. CAPTCHA. Dynamic QR codes. Queueing systems. Still, bots…

July 31, 2025

Milan & Inter Take a Stand Against Ultras – Is It Enough to Improve Stadium Security?

AC Milan and Inter made headlines this week by rejecting hundreds of season‑ticket requests from so‑called “non‑grata” ultra fans to…

June 30, 2025

Why Arena Access Control and Security Systems Need to Evolve Together

Even when clubs improve ticket scanning with technologies like NFC, fans still end up waiting for a steward to complete the security check. On the other hand, if security checks are automated with AI detectors, fans still queue to scan their tickets. The scanning process may be fast, but finding the ticket and the way fans interact with it often slows things down. Here is how to solve it.

May 31, 2025

Why Biometric Payments at Stadiums Are a Hidden Opportunity for Cashless Providers

Stadiums are one of the most overlooked opportunities in payments. With biometric technology, they can finally offer fast, frictionless transactions that link directly to fan identity. Here’s why that matters for payment companies, clubs, and the entire matchday experience.

April 28, 2025

Why commercial managers miss out on real value for sponsors and how B2B ticketing automation is the answer

Sponsorships account for a big portion of clubs' revenue, yet many commercial managers still struggle to deliver real value to their partners. In this article, we uncover what sponsors actually expect and how B2B ticketing automation can help clubs create smoother matchday experiences, reduce administrative pressure, and turn sponsors into long-term partners.