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The matchday organization team faces huge pressure every weekend. A small mistake could cost the club 5.8% of their season’s matchday revenue, with most losses coming indirectly. Many believe it’s a choice between security and fan convenience, but what if it wasn't?

Perfect attendance is very rare. Data from the German Bundesliga and Bundesliga 2 reveals a significant number of no-shows at games. It’s important to differentiate between season ticket holders, who skip about 10-12% of their games on average, and one-time visitors, who miss their games 5-7% of the time. You might think this isn’t a big problem since the clubs have already been paid for those empty seats. However, no-shows cause a negative domino effect.

Regulations require sports clubs to verify the identities of ticket purchasers, but current methods for checking IDs at stadium gates are ineffective. This creates a problematic gap: clubs are held accountable for who enters, but lack the tools to enforce it. Facial recognition at stadiums, while currently banned for access control, offers a solution to this security conundrum.

The integration of new stadium technologies has revolutionized the fan experience in sports venues. Among these, biometrics stand out, offering a seamless and more personalized interaction from entry to exit. In this blog post, we delve into the cutting-edge application of facial biometrics, exploring its multifaceted benefits ranging from touchless entry and enhanced security to personalized fan experiences and efficient crowd management.

Ticket reselling, commonly known as ticket scalping, has long been a challenge faced by artists, sports clubs, venues, promoters, and most importantly, fans. This issue is prevalent at events where demand exceeds the available supply.

The journey towards embracing advanced stadium technologies is not just about installing new systems but about bringing fans along on this journey. Through education, engagement, and continuous improvement, sports clubs can successfully lead their fans toward a more secure, efficient, and enjoyable stadium experience. By adopting innovations like the one of TruCrowd, clubs can set a precedent in the sporting world, offering fans not just a game but an experience they'll cherish.