Czech On-line Expo in Prague is one of the largest digital industry events in Europe, attracting thousands of professionals across various sectors. Together with the main sponsor, SmartEmailing, they wanted to become the most innovative event in the region while improving the experience at the same time.
Challenge
Every year, Czech On-line Expo welcomes up to 6,000 attendees, creating significant logistical challenges at entry points. Manual ticket checks led to long wait times, with visitors having to wait up to 10 minutes during peak entry time.
“In the previous edition, we had a problem with the organization of the arrivals. The queues at the entrance were long. People couldn’t make the first presentation and were angry.”
Ondrej Ratajsky, chief organiser of Czech On-line Expo 2025
Additionally, all 11 event check-in points required dedicated staff for manual scanning, each equipped with a handheld device and needing proper training. This setup not only increased operational costs but also made the check-in process inefficient. Recognizing these issues, SmartEmailing saw an opportunity to introduce a more innovative and seamless entry experience.
- Long wait times at entry
- Redundant staffing
Solution
TruCrowd introduced a face check-in system together with Easy Event that allowed attendees to skip long lines and access a dedicated fast-track entry. Instead of waiting in standard queues, participants could check-in effortlessly at one of the three fast-track lanes. Together with SmartEmailing, we sent out invitations to all attendees, offering them the option to enroll via a unique link. The registration process was designed to be as simple as possible: attendees clicked a button in the email and took a selfie, all in under 15 seconds. Upon arrival at the event, they could immediately bypass the standard entry lines. A quick facial scan at the fast-track lane triggered an automatic name tag printout, allowing them to grab it and walk in without any delays.
The streamlined process not only improved efficiency but also significantly enhanced the attendee experience.
- 3 fast track lanes with face check-in
- Onboarding under 15 seconds
- Automatic name tag printout
Results
The impact at Czech On-line Expo was undeniable. 29% of attendees who received the invitation opted for our solution, with a 100% success rate in onboarding. Even when some participants attempted to test the system with spoofing attempts, our liveness detection successfully blocked them all.
”We were surprised by how many people took advantage of this face check-in and positively evaluated this feature of their reviews of the event.”
Ondrej Ratajsky, chief organiser of Czech On-line Expo 2025
Additionally, over 100 people who initially skipped registration changed their minds on the event day after seeing long queues at the entry. The fast track lanes operated with 80% faster entry times compared to previous editions, processing up to 9 people per minute with zero bottlenecks. Without the nametag printout, the results indicate a potential of 18 people per minute. Still, attendees were very happy with the ease and speed of face check-in, proving the value of a smooth, hassle-free check-in experience.
- No more waiting lines
- 100% onboarding success rate
- Throughput of 9 people/minute
“This method of check-in fitted perfectly into the concept of an innovative event.”
Ondrej Ratajsky, chief organiser of Czech On-line Expo 2025
What to remember?
No ticketing system integration needed
Unlike traditional biometric ticketing, this solution was implemented purely via post-registration email blasts. This offered a low-effort, high-impact approach.
Proven user adoption
Even without ticket-purchase integration, more than 26% of attendees voluntarily onboarded, with over 100 choosing to register at the event itself. This shows a clear demand for smooth and fast event access.
Conclusion
The success at Czech On-line Expo shows how seamless biometric entry can really upgrade the event access. Attendees who chose to skip long lines checked in quickly without any issues and started their day with a smile. The results were clear: faster, smoother, and more efficient entry for everyone.
Elevate your event experience
Eliminate ticket fraud
With identity-based entry, fraudulent tickets and unauthorized access become a thing of the past. Every attendant is verified in advance, ensuring that only the right people get in.
3x faster entry speed
Our face check-in system processes up to 21 people per minute. This creates a smooth, fast experience for your attendees, minimizing frustration and optimizing the event flow.
Lower staff costs
By automating check-in, you reduce reliance on manual scanning, minimizing staffing needs and training costs. This allows you to allocate resources more effectively to other areas of the event.
Revenue from commercial space
With less congestion at entrances, attendees spend more time inside the event, boosting engagement with sponsors, exhibitors, and vendors. This creates opportunities for extra advertising space for partners, generating additional commercial revenue.
Unique fan experience
Seamless, high-tech entry leaves a lasting impression on attendees. By prioritizing efficiency, security, and convenience, your event will stand out as an innovative experience people will remember.
TruCrowd offers an advanced solution to elevate your events, increase security, streamline operations, and drive greater engagement and even commercial revenue. Let’s collaborate to make your next event unforgettable.
