The Story of TruCrowd
At TruCrowd, we’re committed to bringing true fans back into live events by transforming ticketing through trusted identity-based solutions. Born from Innovatrics, a global leader in biometric technology trusted by over 60 governments, we leverage advanced facial recognition to solve ticket scalping, enhance stadium security, and create fair and secure experiences for everyone.
Our mission is clear: restore fairness to ticketing and revolutionize the live event experience. By eliminating scalpers and ensuring tickets reach genuine supporters, we protect revenue for clubs and organizers while amplifying the thrill and authenticity of attending live events.
Guided by our core values of reliability, industry expertise, and empowerment, we seamlessly integrate with existing ticketing systems, positioning ourselves as champions of fan experience and regulatory confidence.
Backed by the extensive expertise of industry-leading advisors, TruCrowd helps you create events that are secure, innovative, and genuinely accessible to everyone.
Our technology
Our team
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Our advisors
Martin Haigh
Sales Director at Total Ticketing and former SVP HEAD OF Ticketmaster Asia. Skilled in global market expansion and strategic partnerships with 10+ years in ticketing and live entertainment.
Peter Martiš
10 years shaping the biometrics industry and 17 in tech leadership, driving innovation-led product development and scaling solutions to solve real-world challenges.
