You have put every safeguard in place: IP blocks, Credit card limits, CAPTCHA, Dynamic QR codes, Queueing systems, and still, bots get through. Learn how adding a biometric layer to your ticketing technology will get ticket scalping under control.
AC Milan and Inter made headlines this week by rejecting hundreds of season‑ticket requests from so‑called “non‑grata” ultra fans to improve stadium security. But is it enough to stop them from getting tickets from another source?
Even when clubs improve ticket scanning with technologies like NFC, fans still end up waiting for a steward to complete the security check. On the other hand, if security checks are automated with AI detectors, fans still queue to scan their tickets. The scanning process may be fast, but finding the ticket and the way fans interact with it often slows things down. Here is how to solve it.
Stadiums are one of the most overlooked opportunities in payments. With biometric technology, they can finally offer fast, frictionless transactions that link directly to fan identity. Here’s why that matters for payment companies, clubs, and the entire matchday experience.
Sponsorships account for a big portion of clubs' revenue, yet many commercial managers still struggle to deliver real value to their partners. In this article, we uncover what sponsors actually expect and how B2B ticketing automation can help clubs create smoother matchday experiences, reduce administrative pressure, and turn sponsors into long-term partners.
Ticket touting continues to undermine the matchday experience and drain revenue from event organizers. Despite advancements in digital ticketing, bots and scalpers continue to find ways to bypass protections, leading to inflated prices for fans and lost income for clubs. Here is a breakdown of how they do it and how you can put an end to it.
Smaller football clubs face unique challenges, but by focusing on fan engagement, they can turn these into opportunities for success. Building strong connections with local communities, embracing data-driven strategies, and incorporating innovative technologies like biometric ticketing can help clubs grow their fanbase, attract younger generations, and boost revenue. It’s not about big budgets but about making bold, fan-focused moves that lead to long-term loyalty and sustainable growth.
In February 2025, TruCrowd partnered with Czech Online Expo and SmartEmailing. After challenges in previous editions, the event organizers acknowledged the need for innovative change. By implementing our face check-in system in 3 fast track lanes, attendees enjoyed fast and smooth entry, bypassing the standard lanes.
Brazil is leading the way in biometric ticketing, but rapid implementation comes with risks. Clubs must take the right steps to protect fan data. In this guide, we break down eight essential measures for strong biometric data security. Learn how to prevent breaches, meet legal standards, and gain fan trust while optimizing stadium access.
Face biometrics in sports often come with misconceptions that lead to unnecessary concerns and hesitation. Here’s what you need to know to make an educated decision.