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Regulations require sports clubs to verify the identities of ticket purchasers, but current methods for checking IDs at stadium gates are ineffective. This creates a problematic gap: clubs are held accountable for who enters, but lack the tools to enforce it. Facial recognition at stadiums, while currently banned for access control, offers a solution to this security conundrum.

The integration of new stadium technologies has revolutionized the fan experience in sports venues. Among these, biometrics stand out, offering a seamless and more personalized interaction from entry to exit. In this blog post, we delve into the cutting-edge application of facial biometrics, exploring its multifaceted benefits ranging from touchless entry and enhanced security to personalized fan experiences and efficient crowd management.

Ticket reselling has been a pressing issue for decades as fans pay on average 203% more for tickets found on secondary ticketing platforms. This causes 25% in ticket sales losses for event organizers globally. Here is the solution.

The journey towards embracing advanced stadium technologies is not just about installing new systems but about bringing fans along on this journey. Through education, engagement, and continuous improvement, sports clubs can successfully lead their fans toward a more secure, efficient, and enjoyable stadium experience. By adopting innovations like the one of TruCrowd, clubs can set a precedent in the sporting world, offering fans not just a game but an experience they'll cherish.