TruCrowd, a provider of biometric ticketing and identity-based entry technology for live events, today announced a strategic partnership with Nuweb Group, a global ticketing technology partner, powering event experiences in over 110 countries.
Facial recognition is already addressing some of the most pressing challenges faced by event organisers, from reducing entry friction and improving security to enhancing fan experience. Through this partnership, TruCrowd and Nuweb will help bring these proven benefits to sports, cultural, and live entertainment venues at scale.
TruCrowd’s biometric ticketing technology enables fast, secure, and frictionless entry by recognising people rather than tickets or devices, while Nuweb’s integration expertise ensures seamless deployment across complex venue infrastructures.
“A ticket is no longer just a piece of paper – it’s an access credential and part of the live experience itself,” said Anthony Escott-Lawrence, Head of Product at Nuweb Group.
“By adding biometric verification directly into the ticketing layer, we are better able to support markets where identity-linked access is a regulatory requirement. TruCrowd also adds another layer to our infrastructure, giving operators greater choice to solutions for managing access, compliance and fan experience.”
“Our goal has always been simple,” said Daniel Krizan, TruCrowd CEO. “We build technology to fix what we don’t like as fans ourselves: queues, friction, and unnecessary barriers at the door. Partnering with Nuweb helps us bring a better event entry experience to more venues, faster.”
Together, TruCrowd and Nuweb aim to support venues of all sizes in delivering safer, smoother, and more human access experiences, so fans can focus on the event, not the entry process.
