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Smaller football clubs face unique challenges, but by focusing on fan engagement, they can turn these into opportunities for success. Building strong connections with local communities, embracing data-driven strategies, and incorporating innovative technologies like biometric ticketing can help clubs grow their fanbase, attract younger generations, and boost revenue. It’s not about big budgets but about making bold, fan-focused moves that lead to long-term loyalty and sustainable growth.

Brazil is leading the way in biometric ticketing, but rapid implementation comes with risks. Clubs must take the right steps to protect fan data. In this guide, we break down eight essential measures for strong biometric data security. Learn how to prevent breaches, meet legal standards, and gain fan trust while optimizing stadium access.

Face biometrics in sports often come with misconceptions that lead to unnecessary concerns and hesitation. Here’s what you need to know to make an educated decision.

Stadium bans sound serious but fail to solve any problem. Fake fan data, borrowed tickets, and offenders slipping through the security checks keep causing trouble. It is a vicious cycle with seemingly no end. But, here is how you can make stadium bans work while increasing attendance and growing matchday revenue.

Clubs are raising ticket prices to boost matchday revenue, but this approach ignores the needs of local fan groups. Could ticket subscriptions offer a better solution — boosting sales while providing added benefits?

The increasing number of football matches in recent years, driven by new competition formats, has sparked considerable debate within the football community. While various stakeholders point fingers at one another, we examine the impact of this trend on the business side of clubs. We uncover unexpected connections with merchandise revenue, which could offer a rescue hand to tackling high player salaries.

The matchday organization team faces huge pressure every weekend. A small mistake could cost the club 5.8% of their season’s matchday revenue, with most losses coming indirectly. Many believe it’s a choice between security and fan convenience, but what if it wasn't?

Perfect attendance is very rare. Data from the German Bundesliga and Bundesliga 2 reveals a significant number of no-shows at games. Season ticket holders skip about 10-12% of their games on average compared to one-time visitors, who miss their games 5-7% of the time. You might think this isn’t a big problem since the clubs have already been paid for those empty seats. But what if it was?

Regulations require sports clubs to verify the identities of ticket purchasers, but current methods for checking IDs at stadium gates are ineffective. This creates a problematic gap: clubs are held accountable for who enters, but lack the tools to enforce it. Facial recognition at stadiums, while currently banned for access control, offers a solution to this security conundrum.