Stop ticket bots from registering accounts and buying tickets
Ticket scalping is a nightmare for clubs, event organizers, and fans alike. Bots swoop in the moment tickets go on sale, buying them before true fans even have a chance. The result? Inflated resale prices, frustrated supporters, and lost revenue for your club.
But we have something bots don’t — identity. Our solution seamlessly integrates identity verification into your existing ticketing flow, with no need to change your current system. Unlike other technological barriers, we leverage legal identity to ensure that only genuine fans can purchase tickets.
Problems we solve
We offer definitive solution to ticket scalping
Limited Ticket Availability
True fans are unable to secure tickets, even moments after they go on sale.
Inflated Prices
True fans are forced to pay outrageous prices for tickets.
Lost Revenue
Clubs, artists, promoters, and venues lose significant revenue — the entire secondary market.
High Operational Costs
Clubs waste resources hiring staff to manually detect and remove bot and scalper accounts before each event.
Reputational Damage
When fans struggle to buy tickets fairly, they blame the club or the ticketing provider, damaging trust.
Process
Definitive Solution to Ticket Scalping
1
Prevent bots from purchasing tickets
Fans must verify their identity for online purchases by scanning their ID and taking a selfie. This simple step blocks bots from autofilling contact forms and creating fake accounts because bots don’t have valid identity. As a result, ticket scalpers lose their biggest advantage — their speed over true fans.
- Have absolute control over who buys your tickets.
- It works with over 1000 identity documents.
- Using identity fraud prevention technology trusted by banks and governments.
2
Block ticket resale outside official channels
Eliminating bot purchases is just the first step, as scalpers can still buy tickets. The real success lies in preventing them from profiting by reselling tickets outside the event organizers’ control. This is where identity comes in. By linking tickets to an individual’s identity, anyone wishing to resell or transfer a ticket must use your system and follow your rules.
- Transfers possible from one verified account to another.
- Block accounts that only transfer or resell tickets.
- All ticket transactions and revenues remain within the official ticket platform.
3
Have control over who enters your venue
Verifying accounts alone isn’t enough to stop ticket scalping. Scalpers can still share token-based tickets like NFC, QR codes, or barcodes after purchase, passing them to others and exchanging money privately. The solution to fully eliminate ticket scalping is identity-based access control at the gate, where entry is only allowed with a ticket linked to your own face.
- We don’t store images of IDs or your face, eliminating the risk of your biometric data being used by third parties.
- You only need to smile to enter.
- Completely eliminate ticket scalping.
Ticketing is fair again – everyone has the same chance to buy a ticket.
FAQs on the operational details of our ticket scalping solution
We bring you answers based on dozens of discussions with people like you to reassure that the implementation runs smoothly.
- Can I purchase multiple tickets at once?
- Does face ticket work with season cards?
- Do fans need to re-onboard for every game?
- How can children use face ticket if they don’t have an ID?
- How can I accommodate my less tech-savvy and older fanbase?
- Will face recognition work if buyers are wearing glasses?
- Does growing a beard affect the matching quality?
- Do I need new access control software?
- What happens in case of connectivity issues at the venue entrance?
- Does TruCrowd own fan data?
Can I purchase multiple tickets at once?
Yes, you can purchase multiple tickets simultaneously. The options available may vary depending on the ticketing platform:
- Each ticket may include a field for the recipient’s email address. If the recipient hasn’t completed face registration yet, they will receive an email to do so.
- Each ticket can be assigned to a recipient selected from a “Friends & Family” dropdown menu. These recipients already have accounts linked to their faces and will receive a confirmation email with their ticket.
- If the buyer doesn’t know the recipients, each ticket can be personalized after purchase. This can be done either through the ticketing account or by clicking a button in the confirmation email.
Does face ticket work with season cards?
Yes, face can be linked to a season card, allowing the owner to enter any entitled match simply by smiling at the gate.
Do fans need to re-onboard for every game?
If fans consent to storing their biometric data for future ticket purchases, they won’t need to repeat the process for every game. Re-onboarding is only required if their ID expires. We also recommend re-onboarding every 10 years to account for facial changes and maintain accurate face ticket scanning at the gate.
How can children use face ticket if they don’t have an ID?
Parents or legal guardians can link a child’s account to their own. The child only needs to complete a selfie capture, without an identity document. However, this step requires consent from the parent or legal guardian.
How can I accommodate my less tech-savvy and older fanbase?
You can have them verify their identity at the box office, where club staff will assist them in capturing the document and selfie using a tablet or smartphone.
Will face recognition work if buyers are wearing glasses?
Yes, visitors can be recognized while wearing glasses, face masks, scarves, or hats. As long as enough facial features are visible, the system will have sufficient information to verify the identity against the document image.
Does growing a beard affect the matching quality?
No, growing a beard does not impact the quality score of identity verification. The algorithm can still accurately recognize key facial features, such as the distance between the eyes, jawline, and other facial points.
Do I need new access control software?
No, our solution integrates seamlessly with your current system. We provide an API that returns the ticket number for each person whose face is scanned at the gate, allowing your existing system to grant or deny access as needed.
What happens in case of connectivity issues at the venue entrance?
TruCrowd can operate in three different setups: cloud, local server, or directly on the device. If connectivity issues arise, mathematical representations of faces can still be stored and verified locally, ensuring the solution continues to function even without an internet connection.
Does TruCrowd own fan data?
No, we collect data on behalf of the event organizer and only process it in accordance with the terms and conditions of ticket purchases.
