Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday access, ensuring that tickets, privileges and pricing concessions are reaching the right fans.
Phase one of the rollout embeds TruCrowd’s identity verification capabilities into Alloc8’s Ticketing Enterprise system.
This enables clubs and operators to confirm that each supporter account belongs to a real fan and that discounted tickets, accessibility entitlements and protected seating such as easy-access or amenity areas are being used appropriately. The system also combats bot accounts, duplicate profiles and touting, defending fans from inflated resale and maintaining trust in ticket availability.
“We’re delighted to be partnering with TruCrowd to support our mission of enhancing safety operations and supporter experience both in the UK and internationally,” said Pete Hewison, Product Director at Alloc8.
“This collaboration gives clubs and operators a reliable way to validate identity, protect access, apply pricing fairly and make sure fans receive what they’re entitled to.”
This first phase does not include facial recognition or biometric entry in the UK. It focuses on verifying identity at the ticketing level, helping clubs protect key allocations and ensure that existing privileges for age-related concessions and community discounts remain in place.
“Creating a safer matchday environment isn’t just about physical infrastructure. It’s about making sure tickets end up with the right fans,”
Hewison continued.
“When pricing, access and seat protections are intended for certain fans, we have a responsibility to make sure they remain in the right hands.”
Internationally, the Alloc8 and TruCrowd partnership opens doors for future deployments of biometric stadium entry in territories where ID-linked access is a legal requirement. In these environments, facial recognition technology will support compliant ingress. The partnership will also power biometric in-event payments across catering, hospitality and retail, allowing verified fans to transact within a secure account ecosystem.
“Alloc8 has a clear and forward-thinking vision that puts trust, safety and fan experience at the heart of modern stadium operations,” said Daniel Krizan, CEO at TruCrowd.
“We’re proud to support that ambition with our biometric and identity infrastructure, helping Alloc8 scale securely and deliver the next generation of connected fan experiences.”
“This partnership combines technical innovation with practical delivery. Together, we’re enabling a roadmap where safety improves, identity checks become seamless and the fan experience evolves season after season,” Krizan added.
Together, Alloc8 and TruCrowd are setting a new standard for how verified identity can support compliance, strengthen operations and deliver truly fan-first outcomes, all while preserving flexibility and inclusion.
About Alloc8
Alloc8 is the technology division of the Fourth Wall Group. Purpose-built for the sports and live events industry, its ecosystem spans ticketing, access control, mobile delivery, membership and fan engagement. Alloc8 empowers rightsholders to maximise revenue, enhance supporter experience and improve operational efficiency across the entire event lifecycle. Learn more at fourthwallcreative.com/alloc8.
About TruCrowd
TruCrowd provides technology for nominative ticketing and identity based entry for live events. The solution integrates secure identity verification and face-based access into existing ticketing and access control platforms, built for high-throughput venues and large audiences. trucrowd.tech
