Skip the Line at Stadiums
Sponsorship is no longer about just about placing a logo on an asset. It’s letting sponsors connect directly with each visitor and create personalized interactions.
Turn access control from a cost expenditure into a revenue stream
Looking for creative ways to create more value to your sponsors? Look no further. With Skip the Line entry, you get double the value. You turn access control costs into revenue-making assets while giving real value to both sponsors and fans in the form of a quicker, more seamless way to enter the venue.
We replace event tickets with facial biometrics, tripling lane throughput and eliminating risky bottlenecks and frustrating queues. No mobile apps, no QR codes, no queuing. Just a smooth experience and a premium feel. All you need to do is create a special ticket category, and we will take care of the rest.
Got a sponsor in mind? Tell us.
We help you craft the right pitch and support you with the presentation if needed.
BENEFITS
Skip the Line entry offers new sponsorship opportunities
Monetize Express Access
Generate new revenue by offering sponsored Skip the Line entry.
Premium Fan Experience
Give fans a smoother, quicker, and more enjoyable venue entry.
3x Faster Entry
Let fans skip the line with face recognition and incentivize them to return.
More Value for Sponsors
Connect sponsor brands to visible benefits and gain valuable audience insights.
Improve Flow and Security
Reducing queues lowers the risk of crowd build-up, frustration, and unsafe bottlenecks.
Process
Skip the Line Entry Concept
1
Approach existing or new sponsors
Choose a sponsor aligned with innovation, speed, convenience, security or luxury. This could be a leading brand in banking, telco, insurance, aviation or even a forward-thinking local service provider. The value offered goes beyond traditional sponsorship models. It is not just about placing a logo. It is about giving the sponsor a way to connect directly with each visitor and create personalized interactions through the solution they support.
Sponsors can integrate Skip the Line entry into their marketing campaigns to offer a premium experience. They can tailor access for specific groups based on product usage or other criteria. This creates a far more memorable impact than a stadium banner. It is a two-way benefit. Sponsors help bring people to your stadium while enhancing the overall fan experience.
- Perfect for major brands or local service providers
- Easy to integrate into sponsor marketing campaigns
- Offers a real value and positive brand association
2
Turn entry into a powerful fan activation
Skip the Line entry is not just a quicker way in. It’s a smarter way to connect. When brands sponsor Skip the Line entry, fans register for it by taking a simple selfie and their face becomes their ticket. This creates a powerful activation moment. Your sponsor takes part of an innovative fan journey that feels effortless and premium. Participation is completely voluntary based on consent to the use biometric data.
- Sponsor association with innovation
- A smooth registration experience for fans
- Connects with your systems or as a separate url to register
3
Create deeper moments of engagement
Sponsors can brand not only the surroundings of the Skip the Line entry but also the scanning device itself. They can display custom messages on the welcome screen and after the Face Ticket is validated. Beyond that, they can deliver personalized content or rewards through the club or event app and include clear calls to action once fans are inside the venue.
After registering, fans gain access to exclusive benefits in the Fan Zone, where they engage with the sponsor through interactive experiences, digital content, or special offers that build lasting connections. The experience is smooth and the entry is fast.
- Efficient and fast facial recognition algorithms
- Customizable messaging to support sponsor campaigns
- Easy to connect with existing access system
4
Personalized engagement beyond the event
The value of Skip the Line entry use doesn’t end just with entry. By linking each ticket to a face, you gain access to accurate data that can power personalized experiences even after the event ends. Every interaction, from entry to purchases, and zone access helps build a clearer understanding of each fan’s preferences and behavior. This allows you and your sponsors to deliver tailored content, offers, and experiences through the club’s app or email.
The result is a deeper connection with true fans, and the ability to continue meaningful engagement well beyond the final whistle while increasing fan monetization.
- Insight into fan behavior patterns
- Smarter follow-ups after the event
- Personalized bundle offers to increase the spend per fan
Certified Face Ticket Technology
We are a spinoff from Innovatrics, one of the world’s leading biometric vendors.
FAQs on the operational details of sponsored entry concept to stadiums
We bring you answers to help you pitch the idea to your sponsors and implement the solution smoothly.
- What is a biometric Skip the Line entry for stadiums?
- How does Skip the Line entry turn access control into a revenue stream?
- How does Skip the Line entry integrate with my current ticket purchase flow?
- How long does onboarding a fan for Skip the Line entry typically take?
- Can the Skip the Line entry integrate with our existing access control flow?
- What hardware is needed at the stadium for Skip the Line entry?
- Is Skip the Line entry GDPR compliant?
- What kind of sponsors can benefit from Skip the Line entry?
- Can sponsors personalize the entry experience?
- How much faster is Skip the Line entry with facial recognition compared to normal ticketing?
What is a biometric Skip the Line entry for stadiums?
A biometric Skip the Line entry is a dedicated stadium entry path that uses facial recognition technology to verify fan identity and ticket ownership in one step. It replaces traditional QR codes or paper tickets, enabling faster and more secure entry.
How does Skip the Line entry turn access control into a revenue stream?
Clubs and venues often run out of space for new sponsorship packages. Access control has never been seen as a revenue opportunity but TruCrowd changed that. Now you can offer brands an entirely new channel that aligns with their positioning.
Sponsors gain full control of the fan journey from the registration site to Skip the Line entry and in-app notifications followed by tailored activation inside the stadium. Unlike static logo placements, our concept provides direct engagement with fans and delivers measurable return. You will know exactly how many people saw your brand while entering. You will know how many people received a message and took action on it. You can measure your ROI based on the number of purchases, new recruits, partner meetings, product testing feedback and more.
How does Skip the Line entry integrate with my current ticket purchase flow?
Fans register by taking a selfie and linking their face to their ticket either directly on your ticketing platform or a redirect to a separate platform dedicated to a specific sponsor.
How long does onboarding a fan for Skip the Line entry typically take?
Registering a fan takes less than 5 seconds. They simply take a selfie using TruCrowd’s autocapture component with no buttons to press.
Can the Skip the Line entry integrate with our existing access control flow?
Yes. Our system can work as a standalone solution or integrate via REST API with most existing stadium access control systems. The flow remains unchanged for access control providers, as they receive the same input they would from a QR code. See more about our current partners.
What hardware is needed at the stadium for Skip the Line entry?
TruCrowd has simplified biometric access control deployment by enabling it to run on smartphones or tablets. We are happy to provide detailed hardware requirements and also offer specialized devices designed for permanent outdoor use, optimized for low light and adverse weather conditions.
Is Skip the Line entry GDPR compliant?
Yes. The Skip the Line entry system is fully GDPR compliant and 100% voluntary. Fans who choose to participate give their explicit consent to the use of their biometric data for the purpose of stadium access. All personal data is processed in accordance with GDPR or other local regulations, using high-level encryption and strict security measures to ensure full data protection and privacy.
What kind of sponsors can benefit from Skip the Line entry?
Ideal sponsors are brands that value innovation, speed, security, or premium experiences. They can leverage post-entry activations to test new product releases, recruit young talent, sell special packages, and more. Sponsors gain significantly more value than from static logo displays, which often go unnoticed due to ad saturation.
Can sponsors personalize the entry experience?
Yes. The Skip the Line sponsorship package is designed to spark creativity in internal teams within sponsor companies. Sponsors can brand the corridor, hardware, and scanning device screen. They can also send personalized messages through the club’s app to each fan upon entry, including specific calls to action. Reach out to us for concrete examples and message placement options.
How much faster is Skip the Line entry with facial recognition compared to normal ticketing?
Skip the Line entry is up to 3x faster than traditional turnstile methods. Fans avoid queues entirely and can also enjoy rewards after entering the stadium.
