TruCrowd, a provider of biometric ticketing and identity-based access technology for live events, partners with iXpole, marking a major milestone for the introduction of nominative ticketing in Belgian football.
Through the integration of TruCrowd’s biometric identity verification technology into the iXpole platform, ticketholders will be securely verified when purchasing or receiving the ticket in line with nominative ticketing requirements, ensuring that football clubs always know who is in the stadium.
Nominative ticketing, combining compliance with a seamless fan experience, has become a requirement for football matches in Belgium. Together, TruCrowd and iXpole are delivering a solution that not only meets upcoming regulatory expectations but also raises the standard for safety, trust, and operational efficiency in stadiums.
“With nominative ticketing becoming the standard in Belgian football, clubs need solutions that combine compliance with operational simplicity. The integration of TruCrowd allows premium customers and their guests to be securely identified without complicating ticket distribution in this unique segment,” said Luc Vanhecke, Co-founder of iXpole.
TruCrowd’s biometric technology is built on world-class verificação de identidade, trusted by more than 60 governments worldwide. By bringing this proven technology to Belgian football, the partnership helps create safer stadiums as demanded by the Belgian Federal Public Service Interior (IBZ) while keeping the fan journey fast, frictionless, and positive.
“This partnership is an important moment for TruCrowd,” said Daniel Krizan, CEO of TruCrowd. “Belgium has been working towards a stronger, safer football environment for years. With iXpole, we are turning that ambition into reality by combining compliance with an experience that respects fans.”
The collaboration also highlights iXpole’s role as a true pioneer in the Belgian market. By integrating biometric identity verification into ticketing workflows early, iXpole is setting a new benchmark for how football ticketing can support both public safety objectives and a modern fan experience.
Together, TruCrowd and iXpole aim to support clubs, leagues, and access control partners across Belgium as the football ecosystem enters a new chapter, one where security, trust, and experience are no longer trade-offs but built into the same solution.
