The Story of TruCrowd
The idea of TruCrowd originated with a casual conversation about football between the two co-founders, both passionate about sports and regular attendees of live games. While enjoying the atmosphere, they couldn’t ignore the hassles and inconveniences surrounding these events.
At the time, both co-founders were part of Innovatrics, a leading biometric company in Slovakia. As a matter of fact, the founders brainstormed how they could leverage biometric technology and solve the pertaining issues at sport games. They both recognized an opportunity in utilizing facial biometrics as a powerful modality to enhance and revolutionize the fan experience at venues. Their vision was to empower organizers, providing them with ultimate fan experience solution – crafted by sports experts for sports clubs, harnessing deep understanding of the industry’s needs.
Pursuing their vision, the founders tested the market and developed a strong roadmap for a company with aspirations to become a global leader in delivering software that enhances the fan experience at live events. This initiative has found support within Biometric Ventures, and marked the inception of TruCrowd, a spinoff company of Innovatrics.
