# TruCrowd

> Elevating fan experience with facial biometrics access software


## Posts

- [TruCrowd and URBO Studio partner to bring identity-based ticketing to Bulgaria’s biggest live events](https://trucrowd.tech/trucrowd-and-urbo-studio-partner-to-bring-identity-based-ticketing-to-bulgarias-biggest-live-events/): Sofia, Bulgaria — TruCrowd, an identity-based ticketing technology company, and URBO Studio, a leading Bulgarian provider of booking, sales, and ticketing technology, today announced a strategic partnership to roll out identity-based tickets for large-scale live events in Bulgaria. The partnership brings together TruCrowd’s “face-as-your-ticket” entry technology with URBO Studio’s established event commerce and ticketing ecosystem used across Bulgaria’s live events economy. The joint focus is simple: help organisers move beyond “ticket as a transferable token” and toward ticketing anchored to verified identity, reducing fraud and ticket abuse while making entry smoother for fans.  “Traditional tickets that are not linked to […]
- [Registro Nacional de Hinchas and identity verification comes to save Chilean football ](https://trucrowd.tech/registro-nacional-de-hinchas-and-identity-verification-comes-to-save-chilean-football/): In recent years, Chilean football has been characterized by a number of violent incidents that have cast a shadow over the sport. These events have not only disrupted matches but have also raised serious concerns about safety and security in stadiums across the country. On February 11, 2024, an incident happened during the Supercopa de Chile match between Huachipato and Colo-Colo at Estadio Nacional Julio Martínez Prádanos in Santiago. The match ended after 78 minutes, with Colo-Colo ahead 2-0, because of violent disruptions by their fans. The situation escalated to the point where the rest of the game had to […]
- [TruCrowd Partners with Nuweb to Scale Facial Recognition for Live Events](https://trucrowd.tech/trucrowd-partners-with-nuweb-to-scale-facial-recognition-for-live-events/): TruCrowd, a provider of biometric ticketing and identity-based entry technology for live events, today announced a strategic partnership with Nuweb Group, a global ticketing technology partner, powering event experiences in over 110 countries. Facial recognition is already addressing some of the most pressing challenges faced by event organisers, from reducing entry friction and improving security to enhancing fan experience. Through this partnership, TruCrowd and Nuweb will help bring these proven benefits to sports, cultural, and live entertainment venues at scale. TruCrowd’s biometric ticketing technology enables fast, secure, and frictionless entry by recognising people rather than tickets or devices, while Nuweb’s […]
- [Biometric Ticketing ROI: How Identity-Based Entry Can Pay for Itself](https://trucrowd.tech/biometric-ticketing-roi-how-identity-based-entry-can-pay-for-itself/): Biometric ticketing ROI isn’t just about reducing queues. It’s about rethinking what event entry delivers in terms of operational efficiency, stronger security, enhanced fan satisfaction, and new commercial value. In a recent podcast conversation, industry leaders explored how biometric ticketing works in real venues, and why identity-based entry deserves serious consideration from clubs and venue operators. The full podcast is available here: Dave Wakeman’s The Business of Fun Podcast. What Is a Biometric Ticket? At its simplest, a biometric ticket replaces traditional paper or mobile tickets with a person’s unique identity, most commonly their face. Instead of scanning a barcode or […]
- [The Face-Enabled Event Check-In Redefining Visitor Experience](https://trucrowd.tech/the-face-enabled-event-check-in-redefining-visitor-experience/): Facial recognition check-in is no longer experimental. It has already been used at events for years, and face-enabled event check-in value becomes obvious the moment large volumes of people begin to arrive. At Innovation Week 2025 in Prague, we had the opportunity to put our approach into a clear, measurable comparison. We operated a face-enabled fast track lane alongside the standard QR entry and monitored how both performed under real conditions. The results showed that facial recognition delivers a faster flow of attendees, a smoother first interaction, and a fully secure check-in process for events at scale. This is the […]
- [How Biometric Ticketing Technology Can Help Ticketing Companies](https://trucrowd.tech/how-biometric-ticketing-technology-can-help-ticketing-companies/): You have put every safeguard in place. IP blocks. Credit card limits. CAPTCHA. Dynamic QR codes. Queueing systems. Still, bots get through. Tickets sell out fast, then the same tickets surface on secondary platforms at double the price. None of that revenue comes back to you. After years of trying to control resale, ticketing companies still miss the real business that happens after the initial sale.  Downsides of a Low Ticket Security Loss of revenue The global ticket resale market was valued at approximately $3.4 billion in 2024. This is substantial revenue diverted from primary ticket sellers to unauthorized resellers.  […]
- [Milan & Inter Take a Stand Against Ultras – Is It Enough to Improve Stadium Security?](https://trucrowd.tech/milan-inter-take-a-stand-against-ultras-is-it-enough-to-improve-stadium-security/): AC Milan and Inter made headlines this week by rejecting hundreds of season‑ticket requests from so‑called “non‑grata” ultra fans to improve stadium security. Working with the Milan prosecutor’s office and the police, both clubs refused renewals after the Doppia Curva investigation exposed a network of match‑day crimes, including stadium violence, intimidation of regular supporters, organised ticket scalping, and extortion of vendors and parking operators. By denying these ultras season tickets, Milan and Inter are sending a clear message: zero tolerance for behaviour that endangers other fans and tarnishes the match‑day experience. But beyond the symbolism, a crucial question remains: is […]
- [Why Arena Access Control and Security Systems Need to Evolve Together](https://trucrowd.tech/why-arena-security-and-access-control-systems-need-to-evolve-together/): Even when clubs improve ticket scanning with technologies like NFC, fans still end up waiting for a steward to complete the security check. On the other hand, if security checks are automated with AI detectors, fans still queue to scan their tickets. The scanning process may be fast, but finding the ticket and the way fans interact with it often slows things down. Here is how to solve it.
- [Why Biometric Payments at Stadiums Are a Hidden Opportunity for Cashless Providers](https://trucrowd.tech/why-biometric-payments-at-stadiums-are-a-hidden-opportunity-for-cashless-providers/): Stadiums are one of the most overlooked opportunities in payments. With biometric technology, they can finally offer fast, frictionless transactions that link directly to fan identity. Here’s why that matters for payment companies, clubs, and the entire matchday experience.
- [Why commercial managers miss out on real value for sponsors and how B2B ticketing automation is the answer](https://trucrowd.tech/why-commercial-managers-miss-out-on-real-value-for-sponsors-and-how-b2b-ticketing-automation-is-the-answer/): Sponsorships account for a big portion of clubs' revenue, yet many commercial managers still struggle to deliver real value to their partners. In this article, we uncover what sponsors actually expect and how B2B ticketing automation can help clubs create smoother matchday experiences, reduce administrative pressure, and turn sponsors into long-term partners.
- [Why Ticketing Companies Fail to Stop Ticket Touting and How to Fix It](https://trucrowd.tech/why-ticketing-companies-fail-to-stop-ticket-touting-and-how-to-fix-it/): Ticket touting continues to undermine the matchday experience and drain revenue from event organizers. Despite advancements in digital ticketing, bots and scalpers continue to find ways to bypass protections, leading to inflated prices for fans and lost income for clubs. Here is a breakdown of how they do it and how you can put an end to it.
- [How smaller clubs can turn challenges into fan engagement success by investing in technology](https://trucrowd.tech/how-smaller-clubs-can-turn-challenges-into-fan-engagement-success/): Smaller football clubs face unique challenges, but by focusing on fan engagement, they can turn these into opportunities for success. Building strong connections with local communities, embracing data-driven strategies, and incorporating innovative technologies like biometric ticketing can help clubs grow their fanbase, attract younger generations, and boost revenue. It’s not about big budgets but about making bold, fan-focused moves that lead to long-term loyalty and sustainable growth.
- [Case study: Face check-in at Czech On-line Expo](https://trucrowd.tech/face-check-in-at-czech-online-expo/): In February 2025, TruCrowd partnered with Czech Online Expo and SmartEmailing. After challenges in previous editions, the event organizers acknowledged the need for innovative change. By implementing our face check-in system in 3 fast track lanes, attendees enjoyed fast and smooth entry, bypassing the standard lanes.
- [Lessons from Brazil: 8 steps to ensure implementation speed doesn't compromise strong biometric data security](https://trucrowd.tech/lessons-from-brazil-8-steps-to-ensure-implementation-speed-doesnt-compromise-strong-biometric-data-security/): Brazil is leading the way in biometric ticketing, but rapid implementation comes with risks. Clubs must take the right steps to protect fan data. In this guide, we break down eight essential measures for strong biometric data security. Learn how to prevent breaches, meet legal standards, and gain fan trust while optimizing stadium access.
- [Biometric Ticketing and Venue Access Can Comply with GDPR While Solving Compliance, Security and Preventing Ticket Scalping](https://trucrowd.tech/biometric-ticketing-and-venue-access-can-comply-with-gdpr-while-solving-compliance-security-and-preventing-ticket-scalping/): Face biometrics in sports often come with misconceptions that lead to unnecessary concerns and hesitation. Here’s what you need to know to make an educated decision.
- [Stadium Bans Are Useless if You Can't Stop Banned Fans to Enter](https://trucrowd.tech/stadium-bans-are-useless-if-you-cant-stop-banned-fans-to-enter/): Stadium bans sound serious but fail to solve any problem. Fake fan data, borrowed tickets, and offenders slipping through the security checks keep causing trouble. It is a vicious cycle with seemingly no end. But, here is how you can make stadium bans work while increasing attendance and growing matchday revenue.
- [Ticket Subscriptions Beat Dynamic Pricing in Football](https://trucrowd.tech/ticket-subscriptions-beat-dynamic-pricing-in-football/): Clubs are raising ticket prices to boost matchday revenue, but this approach ignores the needs of local fan groups. Could ticket subscriptions offer a better solution — boosting sales while providing added benefits?
- [Will the Increasing Number of Football Matches Require Clubs to Grow Their Merchandise Sales?](https://trucrowd.tech/will-the-increasing-number-of-football-matches-require-clubs-to-grow-their-merchandise-sales/): The increasing number of football matches in recent years, driven by new competition formats, has sparked considerable debate within the football community. While various stakeholders point fingers at one another, we examine the impact of this trend on the business side of clubs. We uncover unexpected connections with merchandise revenue, which could offer a rescue hand to tackling high player salaries. 
- [Impact of Stadium Security on the Bottom Line](https://trucrowd.tech/impact-of-stadium-security-on-the-bottom-line/): The matchday organization team faces huge pressure every weekend. A small mistake could cost the club 5.8% of their season’s matchday revenue, with most losses coming indirectly. Many believe it’s a choice between security and fan convenience, but what if it wasn't?
- [How Fan Data Can Help Football Clubs Maximize Matchday Revenue](https://trucrowd.tech/how-fan-data-can-help-football-clubs-maximize-matchday-revenue/): Perfect attendance is very rare. Data from the German Bundesliga and Bundesliga 2 reveals a significant number of no-shows at games. Season ticket holders skip about 10-12% of their games on average compared to one-time visitors, who miss their games 5-7% of the time.  You might think this isn’t a big problem since the clubs have already been paid for those empty seats. But what if it was?
- [“Let me see your face” - facial recognition at stadiums is really about security, easy access is just its visible benefit](https://trucrowd.tech/let-me-see-your-face-facial-recognition-at-stadiums-is-really-about-security-easy-access-is-just-its-visible-benefit/): Regulations require sports clubs to verify the identities of ticket purchasers, but current methods for checking IDs at stadium gates are ineffective. This creates a problematic gap: clubs are held accountable for who enters, but lack the tools to enforce it. Facial recognition at stadiums, while currently banned for access control, offers a solution to this security conundrum.
- [Top Five Trends in Stadium Technologies: How Facial Biometrics Play a Crucial Role in Enhancing Fan Experiences](https://trucrowd.tech/top-five-trends-in-stadium-technologies-how-facial-biometrics-play-a-crucial-role-in-enhancing-fan-experiences/): The integration of new stadium technologies has revolutionized the fan experience in sports venues. Among these, biometrics stand out, offering a seamless and more personalized interaction from entry to exit. In this blog post, we delve into the cutting-edge application of facial biometrics, exploring its multifaceted benefits ranging from touchless entry and enhanced security to personalized fan experiences and efficient crowd management.
- [Biometrics Offer an Effective Way to Address Losses Caused by Illegal Ticket Reselling](https://trucrowd.tech/biometrics-offer-an-effective-way-to-address-losses-caused-by-illega-ticket-reselling/): Ticket reselling has been a pressing issue for decades as fans pay on average 203% more for tickets found on secondary ticketing platforms.  This causes 25% in ticket sales losses for event organizers globally. Here is the solution.
- [Stadium Technologies: A Balance Between Innovation And Fan Comfort](https://trucrowd.tech/stadium-technologies-a-balance-between-innovation-and-fan-comfort/): The journey towards embracing advanced stadium technologies is not just about installing new systems but about bringing fans along on this journey. Through education, engagement, and continuous improvement, sports clubs can successfully lead their fans toward a more secure, efficient, and enjoyable stadium experience. By adopting innovations like the one of TruCrowd, clubs can set a precedent in the sporting world, offering fans not just a game but an experience they'll cherish.

## Pages

- [Skip the Line entry at Stadiums](https://trucrowd.tech/skip-the-line-entry-at-stadiums/): Skip the Line at Stadiums Sponsorship is no longer about just about placing a logo on an asset. It’s letting sponsors connect directly with each visitor and create personalized interactions. Let’s talk Turn access control from a cost expenditure into a revenue stream Looking  for creative ways to create more value to your sponsors? Look no further. With Skip the Line entry, you get double the value. You turn access control costs into revenue-making assets while giving real value to both sponsors and fans in the form of a quicker, more seamless way to enter the venue. We replace event […]
- [Partner Program](https://trucrowd.tech/partner-program/): TruCrowd partner program If you are a ticketing, access control, or cashless provider, partner with world class biometric solutions for live events. Integrate seamlessly with your existing systems to offer event organizers a more secure, efficient and innovative experience. Apply Now! Our partners Previous Next Being part of TruCrowd Partner Program brings many benefits Increase revenue Earn a revenue share from referrals and upsell value to your existing customers. Improve your product Get ready for the future of event access and ticketing with zero additional OPEX. Promote your business Participate in case studies, press releases, speaking opportunities, and co-marketing. Get […]
- [Contactless Palm Access](https://trucrowd.tech/contactless-palm-recognition/): Contactless Palm Access Let’s talk Secure Access with a Simple Gesture At TruCrowd, we’re integrating contactless palm recognition to streamline event access control, reduce queues, and provide a frictionless experience for attendees. With palm recognition, you gain a reliable, privacy-friendly, and secure method to verify identities, ensuring that every entry point is both efficient and trustworthy. Palm recognition offers a robust solution. By analyzing the unique patterns of an individual’s palm, this technology provides a contactless and hygienic method of verification. Users simply present their palm to a standard camera—no physical contact or specialized equipment required. This approach not only enhances […]
- [Stadium security solution](https://trucrowd.tech/stadium-security/): Stadium Security Solution to Prevent Violence Stadium security isn’t just about reacting to incidents but about preventing them. We provide a solution designed to help you stay ahead of the risks.        Learn more Stadium Security Is Only as Strong as the Enforcement of Ban Lists If you’re responsible for stadium security, you already know that banning someone doesn’t mean they’re truly out. Whether it’s fake personal details at the point of purchase or a ticket passed to someone else, gaps in your system leave room for risk, and risk comes with consequences. That’s where collecting correct personal data makes […]
- [Event Check-In](https://trucrowd.tech/event-check-in/): Event Check-in With Face Biometrics and Badge Printing End-to-end solution for faster entry and extra commercial space to secure new sponsorship deals. Let’s talk Eliminate waiting lines during event check-in with Fast Track Event registration can quickly become chaotic when hundreds of attendees arrive at once, usually just a few minutes before the start of the program. This creates bottlenecks and sparks frustration as staff manually search for names on guest lists or scan QR codes. These issues not only affect the attendee experience, but also put extra pressure on your team.  With our solution, you can streamline the entire […]
- [Case Study - Conference Fast-Track](https://trucrowd.tech/case-study/): DOWNLOAD CASE STUDY The success at Czech On-line Expo shows how seamless identity-based entry can really upgrade the event access. Attendees who chose to skip long lines checked in quickly without any issues and started their day with a smile. The results were clear: faster, smoother, and more efficient entry for everyone. Read how conferences can eliminate queues and speed up entry times by 80%.
- [Eliminate Ticket Scalping](https://trucrowd.tech/eliminate-ticket-scalping/): Eliminate Ticket Scalping Let’s talk Stop ticket bots from registering accounts and buying tickets Ticket scalping is a nightmare for clubs, event organizers, and fans alike. Bots swoop in the moment tickets go on sale, buying them before true fans even have a chance. The result? Inflated resale prices, frustrated supporters, and lost revenue for your club. But we have something bots don’t — identity. Our solution seamlessly integrates identity verification into your existing ticketing flow, with no need to change your current system. Unlike other technological barriers, we leverage legal identity to ensure that only genuine fans can purchase tickets. Problems […]
- [Cookie Policy](https://trucrowd.tech/cookie-policy/)
- [FAQ](https://trucrowd.tech/faq/): What are the benefits of face recognition ticketing compared to traditional methods? How is face recognition access control faster than traditional QR codes? Can face recognition ticketing help reduce ticket touting? How does fan identity verification prevent ticket fraud and unauthorized resales? How does face recognition ticketing improve stadium security? How do we comply with GDPR in terms of data processing and storage? In case of system issues with face ticket, is there a fallback option available for fans?​ Where can fans find game and seat information in a ticketless environment​ How do we handle situations where one individual purchases […]
- [Privacy Policy](https://trucrowd.tech/privacy-policy/): This privacy policy will explain how TruCrowd uses the personal data collected from you when you use our website. Note: This Privacy Policy does not concern personal information you (or others) may contribute when using TruCrowd biometric authentication services, either under a direct relationship with us or as a user of a business or governmental service.  Topics What data do we collect? We collect personal information from you when you provide it to us directly and through your use of a TruCrowd Site. This information may include: You can set your browser to refuse cookies, to alert you when a […]
- [News](https://trucrowd.tech/news/)
- [About us](https://trucrowd.tech/about-us/): TruCrowd empowers event organizers with world-class biometrics Innovate with us The Story of TruCrowd At TruCrowd, we’re committed to bringing true fans back into live events by transforming ticketing through trusted identity-based solutions. Born from a global leader in biometric technology trusted by over 60 governments, we leverage advanced facial recognition to solve ticket scalping, enhance stadium security, and create fair and secure experiences for everyone. Our mission is clear: restore fairness to ticketing and revolutionize the live event experience. By eliminating scalpers and ensuring tickets reach genuine supporters, we protect revenue for clubs and organizers while amplifying the thrill and […]
- [Technology](https://trucrowd.tech/face-ticket-technology/): Biometric technology trusted by more than a billion users As a spinoff from biometric technology leader Innovatrics, we bring the most advanced biometrics for fan identity verification available as a service to football clubs and event organizers. We guarantee always up to date algorithms and proven performance in real life conditions of 600+ large scale projects. Identity Document Capture and Authenticity Check In case full fan identity verification (KYC) is necessary to purchase a ticket, fans are prompted to take a photo of their ID, from which textual data is extracted. The ID photo is then matched with a selfie […]
- [Solution](https://trucrowd.tech/solution/): Biometric access control and face ticket as a service See how it works Process The Fan Journey with Face Tickets Step-by-Step 1 Fan purchases tickets as always TruCrowd face ticket solution integrates seamlessly with any existing ticketing system using a simple API. Imagine it’s just like a payment gateway during checkout – no disruption to your current process as fans skip tedious identity forms! Integrates with existing ticketing systems Well-documented REST API 2 Face registration & KYC Before checkout, fans simply take a photo of their ID and a selfie. Our advanced technology, trusted by banks and governments, ensures smooth […]
- [Face ticket company](https://trucrowd.tech/): Building the Future of Fan Experience with Face Ticket Technology​


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